Paul Warshaw is an entrepreneur and innovator with over 15 years experience developing marketing and technology solutions for several industries. Paul has a unique ability to produce high-impact innovative technology to solve complex and dynamic business challenges.
Paul has extensive experience leading cross-functional teams to develop integrated media strategies for entertainment, media and consumer brands punctuated with his role as Digital Team lead at Universal Music Group. A majority of his career has been leading the design, development and implementation of new marketing, sales and business development strategies for digital media, music and entertainment companies pointed with his work with Simon Fuller at 19 Entertainment where he built disruptive platform technology for several products, including the company’s next generation of American Idol. In these positions Paul has honed his senior-level management experience with a focus on driving value through identifying new revenue generating business models by closing gaps between consumer needs and product availability.
Over the past year, Paul has turned his attention to the Cannabis industry by founding The GreenRush Group, a company focused on launching a technology and marketing platform to connect patients and dispensaries. From the COO position at Track Entertainment to launching BallDrop.com, currently the largest event marketer and producer of New Year’s Eve events in New York’s Times Square, Paul has successfully delivered marketing and technology interventions to engage with customers and crack the code to solve on their business challenges.
Paul holds a BA in communications from the University of Buffalo. A native New Yorker, Paul has left NYC and relocated to the San Francisco Bay Area, the GreenRush base of operations.