Hearst Media is the proprietor of Smell The Truth, a cannabis related blog that reaches thousands of readers on a weekly basis. It offers up-to-date news, legalization information, and trends amongst marijuana activist and legislators throughout the globe. Additionally, Smell The Truth is recognized as a leading voice in the fast paced and growing cannabis media space. Advertisers, entrepreneurs, and grassroots organizers gain access to a diverse but niche specific base of cannabis users and advocates through the blog. The quality of their content is internationally recognized, and Hearst Media does an excellent job of connecting cannabis users with content that matters to them personally. For cannabis-based businesses, Hearst Media is a direct link to targeted advertising within their base. No other outlet has the ability to reach thousands of cannabis consumers than Smell The Truth. Targeted advertising leads to more sales, which in turn encourages growth.